·        Background Hound collects personal information when you purchase from Background   
         Hound, when you use Background Hound products or services. Background Hound may     
         combine information about you that we have with information we obtain from business         
          partners or other companies.

·        When you purchase services or contact us, we ask for information such as your name,         
         email address, birth date, gender, zip code, occupation, industry, and personal interests.    
         For some services we may also ask for your address and Social Security number. Once     
         you purchase and sign in to our services, you are not anonymous to us.

·        Background Hound collects information about your transactions with us.

·        Background Hound automatically receives and records information on our server logs from
         your browser, including your IP address, Yahoo! cookie information, and the page you         

·        Background Hound uses information for the following general purposes: to customize the    
         advertising and content you see, fulfill your requests for products and services, improve our
         services and contact you.

Information Sharing and Disclosure

      Background Hound does not rent, sell, or share personal information about you with other   
         people or non-affiliated companies except to provide products or services you've                 
          requested, when we have your permission, or under the following circumstances:

·        We provide the information to trusted partners who work on behalf of or with Background    
         Hound under confidentiality agreements. These companies may use your personal               
         information to help Background Hound communicate with you about offers from                    
         Background Hound and our marketing partners. However, these companies do not have     
         any independent right to share this information.

·         We respond to subpoenas, court orders, or legal process, or to establish or exercise our   
          legal rights or defend against legal claims;

·        We believe it is necessary to share information in order to investigate, prevent, or take        
         action regarding illegal activities, suspected fraud, situations involving potential threats to   
         the physical safety of any person, violations of Background Hound terms of use, or as          
         otherwise required by law.

·         We transfer information about you if Background Hound is acquired by or merged with       
          another company. In this event, Background Hound will notify you before information about
          you is transferred and becomes subject to a different privacy policy.

·        Background Hound displays targeted advertisements based on personal information.          
         Advertisers (including ad serving companies) may assume that people who interact with,    
         view, or click on targeted ads meet the targeting criteria - for example, women ages 18-24
         from a particular geographic area.

·        Background Hound does not provide any personal information to the advertiser when you   
         interact with or view a targeted ad. However, by interacting with or viewing an ad you are     
         consenting to the possibility that the advertiser will make the assumption that you meet the  
         targeting criteria used to display the ad.

·        We limit access to personal information about you to employees who we believe                  
        reasonably need to come into contact with that information to provide products or services   
        to you or in order to do their jobs.

·       We have physical, electronic, and procedural safeguards that comply with federal                  
        regulations to protect personal information about you.

Changes to this Privacy Policy

      Background Hound may update this policy. We will notify you about significant changes in    
        the way we treat accounts by placing a prominent notice on our site.

Questions and Suggestions

     If you have questions or suggestions, please contact us at:

Background Hound, LLC
P.O. Box 20875
Baltimore, MD 21209

Effective Date: September 20, 2005

Privacy Policy